What is Predictive Analytics? A Beginners Guide to Forecasting Trends
What is Predictive Analytics? A Beginner’s Guide to Forecasting Trends Predictive analytics is a branch of advanced analytics that uses historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. Unlike descriptive analytics, which explains what happened, or diagnostic analytics, which investigates why it happened, predictive analytics focuses on forecasting … Read more